A crucial asset in your digital arsenal, your website should aim to make your visitors and customers happy. By investing time upfront into better understanding both your business drivers and user goals, we set the foundation for a website that does just that.
Eliminate guesswork, reduce risk and greatly improve your chances of success. By applying data-backed user research methods to our process, we ensure we're making informed decisions that contribute to your business' growth.
Don't settle for subpar. Poor design choices lead to friction and frustration for your users, directly costing you lost opportunities. Together we treat design as a tool for solving problems, contributing in turn to the goals that matter to you and your users.
Working with senior designers who have deep experience across a range of specialties, from branding to interface design, we develop a unique online identity that leaves a lasting impression and keeps you top of customers' minds.
Take a content-first approach and better position yourself with on-target messaging delivered through catchy, concise copywriting.
Our talented writers know how to delve deep and uncover your unique story and voice.
The modern Web evolves rapidly and it can be hard to keep up with the latest trends and technologies.
I will guide you through the current landscape and offer a mature and rigorously tested development approach that ensures you receive a website that is fit for purpose and future-proof.
The result? A fast, responsive and accessible browsing experience for your visitors that leaves them feeling good, not frustrated.
Benefit from a tailored content publishing platform that gives you or your team the tools they need to execute their marketing painlessly and efficiently.
Launch new campaigns, build landing pages, or just fix typos without waiting on your busy technical team, developer or agency to get around to it.
You've launched your website, what's next? I can provide ongoing support for your business' growth through:
Outsource the complexity of web hosting, server updates, SSL certificates, backups and all those headache-inducing technical bits to me. My network engineers can work with your technical team to help manage your existing web architecture, or I can offer a lightning-fast, scalable and secure cloud infrastructure stack, backed by 24x7 support.
Bart always comes to the table with fresh ideas and a meticulously thought out plan. We can lean on his experience to take us from where we are, to where we need to be. He's the sort of professional that knows the intricate pros and cons of each pathway - often raising points of view that we had never considered, and leaving us feeling glad to have him on our side.
George H — CCO at Tekspace
Data-driven design and powerful content management for the largest human capital management and outsourced payroll provider in the Asia-Pacific region.
Having grown rapidly and matured as a key player in the market, Ascender's existing website was no longer aligned with their service offering. It was also failing to clearly articulate their selling message and information findability was poor, leaving users frustrated.
I clarified the service offering by running stakeholder interviews, then translated the findings into an overarching information architecture and sitemap structure.
I validated the new site structure by running task and tree tests with users to ensure they were finding key information efficiently.
Ascender's previous content management implementation was poor — templates were clunky and content editors needed to understand HTML to edit or deploy pages. A technical team was involved in the content deployment process, leading to slow time to market for often critical and topical content updates.
I developed a custom framework — a toolkit of content layouts — that Ascender's marketing team could use to rapidly build beautiful pages with no coding knowledge required.
Now Ascender's marketing team can deploy landing pages for new campaigns in minutes, not days or weeks. They can publish media-rich blog posts that support podcast and video formats. All seamlessly tied into their CRM of choice via lead-capture forms and onsite tracking.
I've spent the better part of 15 years immersed in the digital world, and love what I do every day. I've been constantly learning and mastering the various tools, methods and processes required to not just design and build modern websites, but to help better understand fundamentally what drives a successful online experience.
I've worked across a range of B2C and B2B industries, including real estate, software & SaaS, professional & commercial services and construction, to name a few. I've worked with businesses varying in size from small startup, to large enterprise. Regardless of business size or industry, the common thread is always the user, customer or audience, and knowing how to make their experience successful and memorable.
I see my role as a trusted partner - not just freelancer for hire - whose job it is to dive right in and help you solve your most pressing challenges. Whether you're just starting out and don't exactly know how to start, or you simply need a fresh perspective, I'd love to talk!
Get in touch below:
email: hello@iambart.com
phone: 0401 618 030
